The Beauty Society

Anti-aging as we know it essentially addresses how to prevent, slow, or reverse the effects of aging. The anti-aging philosophy revolves around our innate desire to look well for our age and feel good. Aging in itself is inevitable but premature aging is what we find disconcerting.

As the life expectancy of the population increases and we are forced to extend our working lives, there is the added pressure to look well and if possible younger than our true age. During certain age periods we have different outlooks on the aging process; before our 20’s we experience the desire to look older than we are because of the access to privileges that society only grants to mature adults e.g. nightclubs, drinking and independence.

Essentially, this is the antithesis of the active deceleration we try to accomplish in the post-40 age period – the so called vintage years! Between these two extremes are the peak years of the 20-30’s, where it is expected that we attain peak fitness, total health and beauty.

Finally in our 30’s to 40’s we are confronted with the realisation that we cannot elude the all powerful aging process, some of which we have inadvertently accelerated by virtue of our disregard for common sense living. The smoking, drinking and voyeuristic lifestyle ultimately catches up with us, therefore we cannot always blame our parents for how badly we have aged.

In recent times there has been an increasing interest in keeping one’s youthful looks. The prevention and elusive cure both fascinate and alarm us - does the ‘one size fit all’ approach work? or do we need individual action plans?

Eastern and western philosophies differ significantly when it comes to aging. Westerners tend to focus on the exterior of the body; lines and wrinkles are the areas we want to ‘plump up’ and looking our age is quietly deemed
socially unacceptable. Preventative measures are becoming more popular but a ‘quick fix’ is still a very attractive option.

Eastern philosophies on the other hand are more concerned with the body’s interior and the source of energy known as ‘QI’. This is also known as “vital energy” or “subtle breath” and flows through channels connected to all our organs known as meridian lines. It is said that the common signs of aging are due to a lack of ample ‘QI’ as we get older. Rather than recommending solutions to the body’s exterior, these philosophies focus on maintaining or regaining the balance of ‘QI’ through certain foods, deep breathing and exercise.

On this basis acupuncture which is traditionally used to unblock the energy channels has become a popular treatment for facial rejuvenation and a solution for fine lines – facial cosmetic acupuncture (the eastern alternative to Botox®).

At The Beauty Society we have three comprehensive approaches to tackle anti-aging problems:

1. Preventative or pre-emptive anti-aging approach
2. Corrective anti-aging treatments
3. Anti-aging camouflage protocols